Thursday, December 17, 2015

Podcasting is getting huge

     
       
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Podcasting is getting huge. Here's why.

Sarah Koenig, host of the popular Serial podcast, poses with her award at the 74th Annual Peabody Awards Ceremony on May 31, 2015.Cindy Ord/Getty Images
Serial, one of the most popular podcasts of all time, returned last week with an episode chronicling the capture of Bowe Bergdahl, a US service member imprisoned for five years by the Taliban.
The show’s first season — a deeply researched reinvestigation of the 1999 murder of Hae Min Lee, a Baltimore teenager, and the subsequent trial and conviction of her ex-boyfriend, Adnan Syed — put podcasting on the map. Host Sarah Koenig, long of This American Life, narrated lengthy, penetrating interviews with Syed himself, speaking from prison, as well as painstaking recapitulations of every detail of evidence and testimony.
It made for gripping storytelling, and listeners ate it up. As of March of this year, the show’s first season’s 12 episodes had been downloaded a total of 75 million times. And that was part of a broader trend: Podcasting is becoming a mainstream phenomenon.
About 17 percent of Americans 12 or older, about 46 million people,listened to a podcast in the past month, up from 12 percent in 2013.
The medium is taking off now because of the happy convergence of three big trends. The technology has finally improved enough that listening to podcasts is easy and convenient for ordinary listeners. Talented professionals — many of them veterans of NPR or other radio outlets — have begun to focus on the medium. And a new generation of podcast-focused businesses are figuring out how to convert these professionally produced, popular podcasts into serious money.

Technology has finally made it easy to listen to podcasts

<a href="https://www.flickr.com/photos/raneko/2360448806/in/photolist-4AzVcd-4s3pcV-jyAkh-dSjMDf-4gcYMs-4r8bPU-5GjUau-8P8qcF-xbdUVJ-4MWVC-9wfaC-33NQQC-oAVLf-7AvmrH-5JGPrm-5wJakK-4Psp7-nzzzz-pK2cJ-5MBjL1-CGviG-kyBu9-32EATp-4kZTUz-4PsHE-4TuehL-aq4uT-4JSHuB-3rPaN4-hKGN-n3aG-rk5p8-cotdg-6jJypf-52aMcx-2JyZb-32K9Ly-48zptz-cKVuX-3sV4xU-6YauLG-3oEfoF-33JiLK-6YCPpT-675Ggf-fmMff-JL4RG-4s7rD9-7MLkft-hbxci">raneko</a>
The old and busted way to listen to podcasts. (raneko)
Podcasting has been around for about a decade — the term is a reference to the iPod, which older readers will remember as an iPhone that only played music. But while the idea of listening to music on an iPod quickly became popular, it’s taken a lot longer for the concept of listening to podcasts to catch on.
A big reason for this is that downloading podcasts to an iPod or other MP3 player was cumbersome. Typically, you had to subscribe to podcasts on your computer, download episodes, transfer the episodes over to your iPod player using a USB cable, and then listen to the episodes on your iPod.
And you’d have to repeat this ritual every time new episodes came out, which might happen every day, week, or longer. Most users simply didn’t have the patience for this. Some people listened on their computer; many didn’t listen at all.
The wide adoption of smartphones with mobile internet capabilities, beginning around 2010, removed these hurdles. Only 10 percent of Americans owned smartphones in 2009. This year, that number has jumped to 71 percent. Fans gained the power to tune in to podcasts much like they tuned in to radio shows, instantly, wherever they happened to be.
New software platforms like Stitcher, Overcast, and Castro, along with Apple's own undeletable Podcasts app, have emerged in recent years, making the process of aggregating, downloading, and streaming podcasts even easier.
Podcast listeners have migrated to mobile in droves. In just one year, from 2013 to 2014, the percentage of listeners who said they primarily listen on smartphones, tablets, and portable audio players rather than on a computer jumped from 34 percent to 51 percent.

It’s becoming a lot easier to listen to podcasts in the car

<a href="https://www.flickr.com/photos/shanghaidaddy/3895891357/in/photolist-6WgsLD-9AYkTX-99EdeF-A6NjJt-7pWYud-btemus-eKQiQC-9otjvj-iEuzC-9hpkxh-ax7vJf-8caWGS-8bpH6f-4dw28n-eKCSx4-dHVndv-8bpGYS-8D9bjX-dUjtZ6-wKSqAi-xGK33i-8Dcirm-6Xw3vy-9TDZDT-qdfzxo-nEcqqw-xGK46k-gqcAFw-7xuNsP-9qoE2R-8c9GM3-7pT4iT-p5oo6d-7LDWkJ-e2LD96-5jLUXE-8iNrcM-4tGfeJ-6fn4Hx-5jLUDj-amCbWT-4UU2hC-9ZihaJ-7Kbudi-pGC78k-im2Nhs-aFytbp-mkTuW6-mkTwcH-mkVteU">Charles Wiriawan</a>
The thing that’s really driven the widespread adoption, though, has been new technologies that make it easier to listen to podcasts in your car.
The market for in-car audio programming is huge. A disproportionate share of radio listening — about 44 percent — takes place in cars, compared with about 29 percent at home and 15 percent at work. More than 50 million Americans each week tune in to news-talk radio stations, which offer programming that sounds a lot like what you can find on many podcasts. Programs like The Rush Limbaugh Show and NPR's Morning Edition draw millions of listeners every day, and have done so for decades.
So you might have expected podcasts to disrupt the talk radio market the way digital music disrupted the record labels. But until recently, that wasn’t happening because — again — the technology was too cumbersome.
Driving with headphones is a bad idea no matter how smart your phone is. Would-be listeners could use tape-deck adaptors or digital transmitters, but both cost extra, were a hassle to use, and could mangle the audio quality.
But in recent years, carmakers have made it a lot easier to pipe audio from customers’ smartphones to their stereo systems. Carmakers added auxiliary audio inputs, then USB ports (which had the added benefit of charging your device). More recently, they’ve begun adding support for Bluetooth, which allows you to play podcasts from your smartphone without even taking it out of your pocket or purse.
Tech giants such as Google and Apple are investing heavily in the development of "connected car" platforms, which allow smartphones to totally take over the interface of cars’ in-dash entertainment consoles. One consequence of this is that listening to podcasts in your car is becoming as easy as listening to AM or FM radio.

Podcasting is becoming professionalized

Many early podcasts were amateur efforts; others were simply on-demand versions of radio programs produced by major outlets such as National Public Radio or BBC Radio. But recently, there’s been a new wave of professional, dedicated podcasters making shows with the same high production values you hear on the radio.
Serial’s Koenig is only the most famous example. Another This American Life vet, Alex Blumberg, co-founded NPR’s Planet Moneypodcast, and, more recently, created StartUp, a podcast chronicling the rise of a podcast network, Gimlet Media, that he co-founded with another former NPR producer, Matt Lieber.
The host of Gimlet's Mystery Show, Starlee Kine, is also a This American Life alum. The hosts of its Reply All, Alex Goldman and P.J. Vogt, were once producers at On the Media, and were hosts of its short-lived spinoff podcast TLDR. Roman Mars, host of 99% Invisibleand founder of the PRX's Radiotopia podcast network, is also a public radio vet.
Other successful podcasters — such as Marc Maron, host of WTF, and Joe Rogan of The Joe Rogan Experience ­­— got their start in standup comedy, TV, commercial radio, or all the above.
Major media outlets have also jumped in with more conviction than before. Slate recently brought its various podcasts together under an umbrella organization called Panoply, whose owners recently bought a stake in Gimlet as well. Public Radio International and American Public Media have both recently launched networks as well, called SoundWorks and Infinite Guest, respectively.

Podcasting has a viable business model

Alex Blumberg and Matt Lieber, co-founders of StartUp. (Yana Paskova/For The Washington Post via Getty Images)
Alex Blumberg and Matt Lieber, co-founders of Gimlet Media. (Yana Paskova/the Washington Post via Getty Images)
One reason the medium has been able to recruit so much talent recently is that podcasts are making money. Many podcast hosts, like some radio hosts, read or even write their own ads. Listeners connect with a host's voice and personality in a deeper and more intimate way than, say, the readers of newspapers or magazines or their web equivalents.
And talented podcasters are often talented admakers. A Mailchimp spot that aired during Serial — which featured a tourist mispronouncing the company's name ("Mail ... kimp?") — became a bona fide web phenomenon in its own right.
Podcast ads are lucrative. As of late last year, podcasters reported CPMs — cost per a thousand ad impressions, the standard industry metric — of between $20 and $45. Network TV programs, for comparison, earned about $5 to $20 per thousand impressions, radio ads made between $1 and $18 per thousand, and regular web ads between $1 and $20.
Those kinds of numbers have attracted a bit of a gold rush to the podcasting business.
Slate’s Panoply network produces podcasts, but it also offers distribution, sales, and audience development services.
Many shows on its 58-podcast roster are long-running Slate staples —such as the Political Gabfest and Culture Gabfest. Others are made in partnership with outside news organizations, such as the New York Times, New York Magazine, and Popular Science, which are choosing to take advantage of the platform Panoply offers rather than develop their own podcasting operations from scratch. (Vox’s own The Weedspodcast debuted on the network in September).
Gimlet Media — the startup featured in season one of StartUp — is, at least for now, a smaller operation, with just four shows in production. But its founder’s reputation and his idea of the company as an "HBO for podcasts" have attracted keen interest from investors.
Chris Sacca, an early backer of Twitter and Uber, was one of the first investors in the company. Just this month, Gimlet raised $6 million in Series A financing round that valued it at $30 million. Of that, $5 million came from Panoply’s parent company, Graham Holdings, former owner of the Washington Post.
The latest investment — discussed at length in a recent StartUpepisode — will allow the company to add eight new shows and triple its headcount from 25 to 75 employees.
Podcasts may not replace radio talk any time soon. Live radio, live TV, and their streaming equivalents seem likely to dominate key niches like breaking news and sports into the future.
But smartphones and car integration mean podcasts will finally exist right beside radio, giving many more listeners a chance to choose between them. Some of radio’s top producers — along with some savvy investors — are betting they’ll choose podcasts more often.
Correction: This story originally misidentified This American Life as a National Public Radio program. It's actually produced by WBEZ and distributed by the Public Radio Exchange.

Monday, December 14, 2015

Extra credit opportunities this week (student screenings)

Each of the following events is worth +3 extra credit points if you attend:

Tuesday, Dec. 15
ACP: Animation Screening
1:30pm - Park Auditorium

Wednesday, Dec. 16
Cinema Production 1 (Screening 1 of 2)
1:30pm - Park Auditorium
Cinema Production 2 Screening
7:00pm - Park Auditorium

Thursday, Dec. 17
Cinema Production 1 (Screening 2 of 2)
4:30 pm - Park Auditorium

Sunday, December 13, 2015

Final Exam Times/Locations


For those enrolled TR 9:25 a.m., your final exam is:
Tuesday, December 15, 4:30 p.m. Park #277. 

For those enrolled TR 10:50 a.m., your final exam is:
Wednesday, December 16, 4:30 p.m. Park Auditorium. 

For those enrolled TR 1:10 p.m., your final exam is:
Wednesday, December 15, 8:30 a.m. Park #285. 

For those enrolled TR 2:35 p.m., your final exam is:
Tuesday, December 15, 1:30 p.m. Park #285.

Monday, December 7, 2015

Updated

https://www.surveymonkey.com/r/5ZCJWKN

The First Amendment of the U.S. Constitution

Amendment I

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.

Media Law

THE PRESS, THE LAW, AND THE COURTS

A Free Press

Partially as a result of their colonial experiences, but also as a hedge against potential future abuses, the Constitution's framers enacted a specific Bill of Rights. In it, the First Amendment says in part, "Congress shall make no law . . . abridging the freedom of speech, or of the press." As simple and straightforward as that may sound, people and the courts have been arguing over its interpretation for nearly 225 years.

Prior Restraint

When the government attempts to censor the press by restraining the media before something is printed or broadcast, that's called prior restraint. Though attempts to do so have been rare, the courts have held that the First Amendment is not absolute; the government can, under certain circumstances, restrain speech and the press, but the task of proving the necessity to do so is extremely difficult. In most cases, the Supreme Court has sided firmly with the press.

The Near Case
In the 1920s, the Minnesota legislature passed a law under which newspapers that were considered public nuisances could be curtailed by means of an injunction (an order from a court that requires somebody to do something or refrain from doing something). Even though the Minnesota law was designed, in part, to prevent press abuses against minorities, the Supreme Court held that good intentions did not supersede the greater danger of prior restraint.

The Pentagon Papers
In the early 1970s the Nixon administration attempted to suppress a story set to run in the New York Times. The nine-part series, illegally leaked to the press, described a top secret Defense Department study which had been commissioned to research the roots of the Vietnam conflict. Citing that the report would "cause irreparable injury to [our] defense interests," the Nixon administration successfully received an injunction against the Times to temporarily prohibit publishing that story. For the first time in history, a U.S. newspaper had been ordered to suppress a news story. Other papers (who by now also had copies of the report) began publishing the series; the administration countered with more injunctions, but very quickly the number of papers outpaced the administration's ability to keep up with injunction orders.

The Supreme Court, with unprecedented haste, heard the case only 17 days after the initial story appeared in the Times. In a 9-0 vote, the Court said the government had not proven a sufficient and significant danger to national security that would justify the need for prior restraint. On the other hand, the Court didn't rule that prior restraint could never be applied, simply that this time the government had not shown sufficient cause to merit that action.

Subsequent cases involving the CIA successfully getting parts of a book deleted because it contained classified information, restrictions on news coverage during the Gulf War, and an attempt to ban a Business Week article because the material for that article came from sealed court documents, have collectively shown the gray issue areas surrounding the First Amendment. Although there is a strong constitutional case against prior restraint of the press, significant unclear issues still exist wherein censorship might still be considered legal.


PROTECTING NEWS SOURCES

The press argues that if they are forced to disclose confidential sources, those sources will dry up and the public's right to know will be adversely affected. Government counters by citing it has a greater need to administer justice and to protect the rights of an individual to a fair trial.

The Reporter's Privilege

In the early 1970s the Supreme Court ruled that the First Amendment did not necessarily protect reporters from their obligation to testify before grand juries and to answer questions concerning a criminal investigation. The Court said that there were instances in which a reporter's claim to privilege could be valid. They also suggested that the states further define reporter rights by passing shield laws (legislation protecting a reporter from revealing his or her news sources). So far, 31 states have passed shield laws, but the differences between them and the variations in their interpretations have left these issues clouded and confused.

Search and Seizure

The ability to protect a reporter's notes and a newsroom's records from revealing a news source is also in a legal limbo. Here, the courts have offered even less protection. In response to the wide "fishing" net of a search warrant, Congress passed legislation in 1980 that required government to obtain a subpoena (an order to appear or present evidence) in order to obtain press records. A subpoena is more limited in focus than a warrant, and, more importantly, it can be challenged in the courts before being executed. These challenges suggest that reporters need to carefully consider potential problems before promising confidentiality to a news source.


COVERING THE COURTS

The Sixth Amendment guarantees a defendant the right to a trial before an impartial jury; on the other hand, the First Amendment guarantees freedom of the press. Trial judges are responsible for the administration of justice while reporters are responsible for informing the public about the workings of the legal system. Sometimes these responsibilities clash.

Publicity before and during a Trial

If a potential jury member has read, seen, or heard stories in the news media about a defendant that appears to indicate that person's guilt, it is possible that the defendant will not receive a fair trial. That's called pretrial publicity. In an effort to soften the conflict between the First and Sixth Amendment rights (sometimes called the Free Press/Fair Trial issue), the Supreme Court outlined safeguards which judges could use to protect a defendant's rights. Among them:

. sequestering the jury (physically isolating them from the public outside the courtroom)
. change of venue (moving the trial to another, presumably more objective, location)
. injunctions (prohibitions against making any potentially damaging statements made by
trial participants)

Gag Rules

Some judges have invoked restrictive orders, or gag orders, which restrain trial participants from giving out information to the media or restrain media coverage of events that occur in court. Press access to pre-trial proceedings, pre-trial evidence, jury selection, and even the ac-tual trial proceedings themselves has had a see-saw history of restriction and openness. In the 1980s, the Supreme Court reaffirmed the press’ right to open court access, but the Court also ruled that that judges theoretically could--using strict guidelines laid down by the Court--restrict press access if the situation warranted it.

Cameras and Microphones in the Courtroom

Still cameras, newsreel film, and radios first invaded the courts in the 1930s. Due in various part to the clumsiness and size of the equipment, the zeal of the reporters, and the inexperience of both the courts and the press with these communication systems, film and broadcast coverage became reminiscent of a circus. As a result, the American Bar Association adopted Canon 35 of its Canons of Professional Ethics, which suggested that courts bar film and broadcast in covering court proceedings. Soon after, most states did just that. Later, other court cases objected to the potential prejudice that TV coverage might produce, and it too became a court outcast.

Slowly, however, state-by-state, courtroom restrictions of AV materials have relaxed. By 1970, advances in technology and greater media experience re-opened the doors to the possibility of allowing video and audio court coverage. By 2000, only two states still prohibit film or broad-cast coverage under any circumstances. Broadcast coverage is, however, still prohibited in all federal criminal courts and in the Supreme Court of the United States.


REPORTER'S ACCESS TO INFORMATION

Government Information

After World War II, members of the press complained that government secrecy was becoming a major problem. Reporters were being restricted from official meetings, and access to govern-ment documents was often difficult to obtain. In response, Congress passed the 1966 Freedom of Information Act (FOIA), which gave the public the right--with some restrictions--to find out what the federal government was up to.

The law states that every federal executive-branch agency must publish instructions on what methods a member of the public should follow to get information. If information is improperly withheld, a court can force the agency to disclose what is sought. There are nine areas of exempted material such as trade secrets, criminal investigations, oil well maps, and IRS files.

In 1996, the Electronic Freedom of Information Act (EFOIA) was also passed to make more government information available on the Internet, although agencies have been slow to implement all the requirements of the EFOIA.

Journalists, however, have not made extensive use of this law since getting the information is often a cumbersome and time-consuming process. But the FOIA has been used effectively in some investigative series where time wasn't an issue. Sunshine Acts, allowing press access to most government meetings--again, with some restrictions--have also helped further public access to government proceedings. As is usually the case, most states have adopted similar FOIA and Sunshine Acts to cover state and local government proceedings.

Access to News Scenes

A reporter's right to access a news scene, above and beyond the public's right to the same access, is still in the evolutionary stage of definitive court decisions. The Supreme Court has suggested the press has no more of an inherent right to news scenes or public facilities than does the public at large, or to put in another way, when the public is not admitted, neither is the press. State laws themselves vary widely in the interpretation of what are a reporter’s access limits.


DEFAMATION

The right of free speech and the rights of a free press sometimes come into conflict with the right of an individual to protect his or her reputation. These conflicts are dealt with under defamation law, which can be broken down into several areas:

. libel written defamation that tends to injure a person's reputation or good
name or that diminishes the esteem, respect, or goodwill due a person

. slander spoken defamation; broadcast defamation is often considered libelous
because the defamation usually has broader impact than a typical slander
case; libel is also considered a more serious offense than slander

. libel per se some words are always libelous; falsely written accusations, such as
labeling a person a "thief" or a "swindler" automatically constitutes libel

. libel per quod normally innocent words could be libelous under certain circumstances

Though each state has its own defamation definitions, the same general rules apply. For example, in order for someone to win a libel suit against the media, that person must prove five things:

1. that he or she has actually been defamed and harmed by the statements
2. that he or she has been identified (although not necessarily by name)
3. that the defamatory statements have been published
4. that the media were at fault
5. in most instances, that what was published or broadcast was false

In proving that the media is at fault, people suing for libel must generally also prove that the purported defamatory statement is indeed false, so that virtually anyone who brings a libel suit must show the wrongfulness of what was published. But the media are responsible for whatever they report, and thus can’t hide behind the fact that they were only repeating what someone else said.

Defenses against Libel Suits

1. truth If what's been reported is true, defamation, by definition, has not occurred.

2. privilege The courts have held that in some situations, the public's right to know takes
precedence over a person's right to preserve a reputation. In common cases, like government or public proceedings, the press is protected as long as the reporter gives a fair and accurate report of those events, even if what’s reported contains a libelous statement.

3. fair comment Any person who voluntarily puts himself into the public eye or is at the
and criticism center of public attention is open to fair criticism. This applies only to fair
criticism, not misrepresentations of fact.

In 1964, the Supreme Court significantly loosened the potential restrictions on comments concerning public officials or public figures in the New York Times vs. Sullivan case. A civil rights group published an ad in the Times concerning a protest in Montgomery that Sullivan, an Alabama police official, claimed libeled him. Evidence revealed that several statements in the ad were indeed false. An Alabama court found in favor of Sullivan and awarded him $500,000; shortly thereafter, however, the Supreme Court overturned the decision and enumerated three major principles that would affect all future defamation decisions:

1. Editorial advertising is protected by the First Amendment.

2. Even false statements might qualify for First Amendment protection if they concern a
public official’s public conduct.

3. Public officials must prove that defamatory statements were made with actual malice.

Actual malice means publishing a statement with the knowledge that it was false or publishing a statement in "reckless disregard" of whether it was false or not. The Court noted the fact that being involved in a newsworthy event doesn't necessarily make a person a public figure. Private citizens however still need to show some degree of fault or negligence by the media. In many states this simply means showing that the media did not exercise ordinary care in carrying a story. People suing for defamation collect awards in one or both of two forms: actual damages (dollar damages the defamation  actually cost them), and/or punitive damages, in which juries tend to award big fines with the intent of punishing media performance. With punitive damages, however, even a private citizen must show the media acted with actual malice.

Defamation and the Internet

A whole new medium often brings whole new problems. For example, should defamation on the Internet be treated as libel or slander? If someone sues you for defamation, should your ISP also be held liable for carrying your message? The answer to the first question rests largely on your own state’s laws; the answer to the second question and the courts have ruled "no, your ISP is not responsible for carrying the message." If, for example, someone posts a libelous statement about you on his blog, you may sue him for damages, but not, say Time-Warner or Comcast (the company providing you Internet access).

This same idea applies to social media sites like Facebook. If someone libels you there, you can sue the author, but not Facebook (you agreed to such when you signed up, by the way). There's nothing to stop you from suing Facebook, of course, (and they get sued all the time) but you're probably not going to win-- unless you can show that Facebook employees knowingly published false, defamatory statements about you with a reckless disregard.


INVASION OF PRIVACY

The Right to Privacy

A single defamation publication might often prompt two suits: libel and invasion of privacy. The difference between the two is that while libel protects a person's reputation, the right of privacy protects a person's peace of mind and feelings. Second, libel involves publication of false material; invasion of privacy might be triggered by disclosing the truth. There are four ways the mass media can invade someone's privacy:

1. intruding upon a person's solitude or seclusion
2. unauthorized release of private information
3. publicizing people in a false light or creating a false impression of them
4. appropriation of a person's name or likeness for commercial purposes

Trespass

Trespassing is unauthorized entry onto somebody else's territory. If the question is, “Do journalists have a special First Amendment privilege to break the law in pursuit of a legitimate news story that will advance the public interest?” recent court rulings suggest that the answer is “no.”

In respect to the media, this area of the law has usually focused on the tactics of some reporters to gain entry onto private property using fraudulent methods, e.g., going undercover and pretending to be somebody they really weren't in order to get pictures or story background.

COPYRIGHT

Copyright laws protect authors against unfair appropriation of their work. First enacted in 1909, the copyright laws were fundamentally amended in 1976 in response to emerging communication technologies.

The new laws protect such things as literary and dramatic manuscripts, music works, sound recordings, motion pictures, and TV programs. The law also specifies what is not covered, such as ideas, news, a discovery, or a procedure. For works created after January 1978, copyrights last for the life of the author plus 70 years; works created before then are protected for a period of 95 years. Copyright protection extends only to copying the work in question; works that are similar, though not copied or based on the original, are not copyright infringements.

(Thanks to lots and lots of lobbying, corporations have successfully helped to "extend" copyright laws for "works made for hire"-- that is, works owned by corporations. This does not apply to individual works, whose copyrights expire earlier).

Specifically, the U.S. Copyright Office (http://copyright.gov) explains the length of copyright protection like this:

A work that was created (fixed in tangible form for the first time) on or after January 1, 1978, is automatically protected from the moment of its creation and is ordinarily given a term enduring for the author’s life plus an additional 70 years after the author’s death. In the case of “a joint work prepared by two or more authors who did not work for hire,” the term lasts for 70 years after the last surviving author’s death. For works made for hire, and for anonymous and pseudonymous works (unless the author’s identity is revealed in Copyright Office records), the duration of copyright will be 95 years from publication or 120 years from creation, whichever is shorter.

Someone can, however, use portions of a copyrighted work under the law's fair use provisions; such uses might include teaching purposes, research, news reporting, and critical reviews. To qualify for protection under fair use laws, these four factors are considered:

1. the purpose of the use (profit vs. non-profit)
2. the nature of the copyrighted work
3. the amount reproduced in proportion to the copyrighted work as a whole
4. the effect of the use on the potential market value of the copyrighted work

In the famous Betamax case, the Supreme Court ruled that viewers who owned VCRs could copy programs off the air for later viewing (timeshifting) since it constituted fair use of the material.

Copyright law does apply to the Internet, a 1995 presidential task force concluding that copying materials from the Internet is a form of reproduction that is protected by current copyright laws.


OBSCENITY AND PORNOGRAPHY

This area of the law revolves around the rights of free speech under the First Amendment when they come into conflict with the right of society to protect itself from what it considers harmful messages. Although obscenity is clearly not protected by the law, the courts have been unable to adequately define what actually constitutes obscenity.

Obscenity laws began with the 1860’s Hicklin Rule, in which its guidelines judged a book to be obscene by whether isolated passages had a tendency to deprave or corrupt the mind of the most susceptible person.

In 1957 the Supreme Court attempted to redefine the definition of obscenity in its Roth v. United States ruling. Those guidelines mandated that something was obscene if,

1) “to the average person, applying contemporary standards, the dominate theme of the material taken as a whole appeals to prurient interests.”

Unfortunately, the court did not define "average person," "contemporary community standards," or "prurient interests." This daunting task was left up to different regions of the country. Consequently, there is no consistent understanding. In many cases, some films are considered "obscene" in some cities (and therefore you can be charged with a crime for possessing, producing, viewing, or disseminating the material) and win film festival awards in others. Two of the most culturally conservative areas (when it comes to materials being deemed obscene) are Oklahoma City, Oklahoma and Cincinnati, Ohio. Two of the most culturally liberal areas (again, when it comes to materials being deemed obscene) are San Francisco, California and New York, New York.

Later, other decisions added refinements by saying that the material had to be

2) “patently offensive” and

3) “utterly without redeeming social value” to be obscene.

A 1969 ruling came up with the concept of variable obscenity when it stated that certain magazines were obscene when sold to minors but not obscene when sold to adults.

In 1973 the Court tried to close up the obscenity loophole when it adjudicated the Miller v. California case. The new test added these new principles:

1. whether the average person, applying contemporary community standards, would find that
the work as a whole appeals to prurient interest

2. whether the work depicts or describes in a patently offensive way certain sexual conduct
that is specifically spelled out by state law

3. whether the work as a whole lacks serious literary, artistic, political, or scientific value.

Despite the attempts at clarification, and the indirect suggestion that obscenity problems be handled on a local level, the problem of defining pornography to everyone’s satisfaction continues. The Internet, of course, brings on a whole new set of legal issues in terms of creating, defining, and distributing pornographic materials.

While the Court agrees that child pornography is not something protected under the First Amendment, it’s also ruled that the Internet should be given the highest level of first Amendment protection, similar to that given to books and newspapers, rather than the more limited rights of broadcasting and cable where regulation is more common.


REGULATING BROADCASTS

Because the public owns the airwaves, the government decides who gets a license to broadcast over certain frequencies on behalf of the public interest, and whether or not, after a time, they can renew that license. The broadcast media, therefore, are subject to more regulations than the print media.

The Federal Communication Commission

The governing body, the FCC, does not make the laws but rather interprets them. One of its biggest jobs is to continually interpret the concept of “operating within the public interest.” One of its responsibilities is to examine programming and determine whether public interest is being served, not just from a technical standpoint, but also from perspective of a well-rounded program lineup. The Federal Radio Commission, forerunner to the FCC, ruled in its 1929 Great Lakes decision that the broadcasting of programs that tended to injure the public--fraudulent advertising, attacks on ethnic groups, attacks on religion--would not be considered in the public interest.

A 1960 FCC policy introduced the idea of localism, contending that programs featuring local talent and aimed at local self-expression are necessary elements in serving the public interest.

In regulating stations, the FCC can make its influence felt in a number of ways. From the mildest to the most severe levels it can, for example:

. fine a station up to $250,000
. put a license renewal on probation, usually a year
. revoke or fail to renew a license

The last step is rarely taken; from 1934 to 1978, only 142 licenses were revoked. Some 99.8 percent of all licenses are renewed.

While rules relaxed during the deregulatory period of the 1980s, regulations began to increase in the 1990s. For example, Congress passed the Children’s Television Act, which among other things limits the amount of commercial time for children’s programs and also mandates that TV stations devote at least three hours of informational and educational programming for children each week.

Indecent Content

Congress, the courts, and the FCC have had a difficult time trying to find a compromise between protecting the principles of the First Amendment while also protecting children from accidental exposure to indecent content aired on radio and television. Several time periods that banned indecent content were tried, but the one that stuck is the one that now bans broadcasters from airing potentially indecent content between 6 a.m. to 10 p.m. They are allowed to offer indecent programming between the hours of 10 p.m. and 6 a.m. (overnight, when children are-- or should be-- asleep).

During the past 10 years, the FCC has taken unprecedented steps to enforce the "indecency" rule on broadcast TV. They have upped the fine so that now if someone, even during a live show, drops an "F bomb," then the fine is $32,500-- per utterance-- multiplied by the number of stations airing the program. The major television networks have about 200 affiliates across the country. This means that if ONE person drops an F bomb during a live event, the producers can get fined a total of $6.5 million. And if someone were to have the audacity to drop three f bombs? Well, then, that fine jumps to $19.5 million.


The Equal Opportunities Rule

The Equal Opportunities rule states that if a station permits one candidate for a specific office to appear on the air, it must offer the same opportunity to all other candidates for that office. If a station gives one person or party free time, other qualifying persons or parties must also get the same amount of free time.  The single exception, which creates the loophole for presidential debates, is that networks can cover debates limited to leading candidates because it’s defined as a “news” event.

The Fairness Doctrine

Now void, the Fairness Doctrine nonetheless continues to pop up for serious reinstatement consideration from time to time. When it was in effect, it said that broadcasters had to seek out, and make a good faith effort at presenting, opposing viewpoints on matters of public importance.


REGULATING CABLE TV

Congress and a few presidential administrations have demanded on-again, off-again regulations to govern the TV cable industry. The latest regulations arose because of widespread consumer complaints against rising fees and poor service; in response, Congress passed the Cable TV Act of 1992, which re-instated the FCC’s power to regulate cable fees and services. Two provisions of this act had important consequences.

First, most consumers saw their monthly cable rates go down. The second effect was in response to an industry challenge to overturn the rule that required it to carry the signals of local broadcast stations. The Supreme Court held that Congress could pass laws which guaranteed that the free flow of information not be restricted by a private firm that controlled the means of transmission.

THE TELECOMMUNICATIONS ACT OF 1996

The Telecommunications Act of 1996 was the first major overhaul of communication laws in more than 60 years, and it affected every industry regulated by the FCC. Some of the law’s key provisions are:

. no limit on total number of radio or TV stations that can be owned by one person or company, provided that no more than eight stations may be owned in a single market

. no limit on the number of TV stations that can be owned as long as that number doesn’t
reach more than 35 percent of the nation’s TV households

. extended the term of broadcast licenses to eight years

. allowed telephone companies to enter the cable field

. allowed cable companies to enter the telephone business

. deregulated the rates of many cable systems

. mandated that new TV sets come with the ability to block programs with strong sexual or
violent content (the so-called V-Chip)

. mandated that the TV industry to come up with a voluntary system to rate programs with
violent, sexual, or indecent content

Though the TV and cable industries created a rating system, and then amended it later because of public pressure, the new system is confusing and applied sporadically, if at all.


REGULATING ADVERTISING

When the Federal Trade Commission was started in 1914, its first mission was to curtail questionable business practices such as bribery, false advertising, and product mislabeling. Protecting consumer rights came later in 1938 with the passage of the Wheeler-Lea Act which gave the FTC the power to prevent deceptive advertising that harmed the public, reversing the long-held market place concept of caveat emptor, or “let the buyer beware”.

The FTC can issue trade regulations, which outline guidelines for an industry to follow. It can also use consent orders, in which the advertiser agrees to halt a certain advertising practice, although without admitting any violation of the law. Somewhat stronger, a cease-and-desist order arises from a formal FTC hearing in which it’s determined that a particular advertising practice does indeed violate the law. Failing to stop that practice can lead to FTC imposed fines.

The FTC has also occasionally required companies to issue corrective advertising, in which potentially misleading claims need to be clarified. The FTC also stopped advertisements that targeted children when the products advertised were deemed harmful to children, the R. J. Reynolds’ “Joe Camel” campaign being one of the more recent examples.

Commercial Free Speech Under the First Amendment

For many years the Supreme Court did not view advertising (a.k.a. commercial speech) as having any First Amendment protection. The 1964 New York Times vs. Sullivan case extended a new protection, however, to advertising that dealt with important social matters. More recent cases suggest that in many instances commercial speech falls under the constitutional protection, and in 1980 the Court outlined a four-part test for determining that protection:

1. Not protected is any commercial speech that involves an unlawful activity or advertising that is false or misleading.

2. The government must have a substantial interest in regulating the commercial speech.

3. The government’s regulation must actually advance the involved interests of the state.

4. The state’s regulations may be only as broad as necessary to promote the state’s interests.

And that, in effect, is an overview of Media Law in the United States.

Obviously, you can earn several advanced degrees on the subject, but-- in a nutshell-- those are the major points...

Social Effects of Mass Communication, Part II

MEDIA EFFECTS ON BEHAVIOR: A SHORT HISTORY

In 1929, films became the first target of scholarly research into the possible effects of media on the morals and actions of children. The results, as might be expected by now, were inconclusive.

Growing Public Concern

In the 1940s, researchers turned their attention to the potential effects that radio might have on politics. Louisiana Governor Huey Long’s firebrand radio speeches and President Roosevelt’s fireside chats helped jump start the curiosity. The results suggested that the media actually had little direct effect on political decision-making. Instead, personal influence was more important, and individuals called “opinion leaders” were thought to be more important in the decision-making process.

In the 1950s, the research spotlight turned to the potentially negative effects that heavy TV viewing might have on children. A British study concluded that TV did have an impact on children’s values and  perceptions of the world, while a US study found that as children got older, heavy TV viewing was associated with lower IQ scores and unsatisfactory social relationships.

During the 1960s, a congressional subcommittee investigating the causes and prevention of violence concluded that constant viewing of violent behavior on TV might cause antisocial behavior among young people. A study ordered by President Johnson concluded that (a) more definitive research in this  area was needed, and (b) that a “constant diet of violent behavior on television had an adverse effect on human character and attitudes.” During the same period, a presidential commission studying obscenity and its effects concluded that all laws prohibiting the distribution of pornographic materials be repealed.

TV Violence

In 1972, and again in 1982, federally funded research projects determined that exposure to TV violence could increase the probability of antisocial behavior and that there was a causal link between TV violence viewing and real-life aggressive behavior.

The 1990s saw the start of program advisories, which warned TV viewers of upcoming programs that featured strong language, violence, or sexual content. The Telecommunication Act of 1996 also took on the TV violence problem with the introduction of the V-Chip, a device that could electronically block out programs that were unsuitable for younger viewers. The success of this new technology depended on creating a new program rating system, and the TV and cable industries responded (after a failed first attempt) with a detailed content warning system patterned after the MPAA film ratings.


THE IMPACT OF TELEVISED VIOLENCE

Survey Results: Though it is difficult to summarize decades of surveys, this conclusion may come closest to being the most representative, “the evidence to date indicates that there is a significant correlation between the viewing of violent television programs and aggressive behavior in day-to-day life.” Nevertheless, a relationship is not necessarily evidence of a cause and effect.

In 1986, a five-country panel study came to varying conclusions about the effects on children of viewing TV violence and their later aggressive behavioral tendencies. The panel did, however, agree on two major areas:

. the relationship between the viewing of violence and aggressive behavior tends to be weak

. there was a pattern of circularity in causation. Viewing violent TV caused some children to become more aggressive, and being aggressive caused them to watch more violent TV

Experimental Results: The Catharsis vs. Stimulation Debate

Two mainstream avenues to explore the impact of media violence on audiences have been attempted. The first is from the Aristotelian theory of catharsis. This theory holds that viewing scenes of aggression can actually purge the viewer’s own aggressive feelings. The second approach, stimulation theory, holds just the opposite view and suggests that seeing scenes of violence will actually stimulate an individual to behave more violently afterward. The results of numerous studies in these areas conclude that watching media violence does tend to stimulate aggressive behavior, while on the other hand, there is little empirical evidence for catharsis.

Bandura’s Experiment

A series of experiments conducted by psychologist Albert Bandura in the 1960s indicated that, in fact, film and TV just might teach aggressive behavior in children. Bandura’s research team found that children who had just finished watching violent content on TV or film were much more likely to be aggressive in follow up situations than were children who had not been exposed to TV violence.

Complicating Factors

As “conclusive” as reports from laboratory experiments may sound, there are many complicating factors that could be influencing the outcome; these factors could include the experimental setting itself, participant age and sex, length and type of violent media content, who the subject watches the film with and what their reactions are, social class, family history, economic background and so on. Finally, the reactions of other people to the same media exposure can directly influence a viewer’s the potential for aggressive behavior.

Field Experiments: Although people in field experiments are studied in their natural environments, and thus react more naturally than in a lab setting, they’re also exposed to new, outside influences that may affect results.

Though results vary, surveys, panel studies, lab research studies, and field experiments all tend to support the notion that violent TV viewing may foster aggressive behavior in some viewers.

What Can We Conclude?

Though no one study or group of studies can make any definitive conclusion, a consistent thread seems to run through most experiments about watching TV violence and aggressive behavior. Taken as a whole, these results encourage a tentative acceptance of the proposition that watching violence on television increases aggressiveness on the part of at least some viewers. Yet while the effects might be small, they are not necessarily trivial.


ENCOURAGING PROSOCIAL BEHAVIOR

While most media research has concentrated on investigating the potential negative effects of media consumption by some people, some scholars began examining the positive effects the media might have on people. These effects, called prosocial behavior, can include actions such as cooperation, sharing, self-control, and helping.

Developing Self-control

Lab experiments have shown that films and TV programs can affect a young child’s self-control.

Cooperation, Sharing, and Helping

Experiments here show that children are willing to imitate cooperative, generous, and helping behavior, which they’ve seen portrayed in a film or on television programs.

Survey Data

Though survey data on prosocial media effects are scarce, what there is suggests that children do perceive prosocial messages incorporated into a film or television program. However, two survey studies have found little relationship between viewing prosocial messages and actually transferring those actions into everyday behavior.

OTHER BEHAVIORAL EFFECTS

Political Behavior

Studies of Voter Turnout: Voter turnout has dropped continually since 1964, but there is little, if any, conclusive data to link that fact with the media. But some relationships are notable; for example, data from presidential elections from 1960-1976 indicate that the frequency of reading a newspaper was strongly related to voter turnout, but radio and television exposure were not.

Negative political advertising does not seem to have much of an effect on voters above reinforcing already polarized views on candidates and issues. The research shows, from the candidate's perspective, that negative political advertising is worth any potential backlash IF that person is behind in the polls. Candidates have come from far behind to win elections thanks to some really nasty advertisements. If, however, the candidate is way ahead in the polls, any kind of negative advertising often has a "boomerang" effect for the the leading candidate (voters don't like the heavy favorite picking on the underdog-- Americans love the "underdog" story).

Effects of the Mass Media on Voter Choice: When it comes to choosing a candidate to vote for, the mass media functions along with many other factors, both social and psychological, to affect a person’s choice. Some generalizations can, however, be put forward. First, conversion, switching your vote from one political party to another, is unlikely to result from simple media exposure since it’s difficult for the media to persuade someone whose mind is already made up, and roughly 2/3 of voters have made up their minds before the campaigns even begin. Far more common are two effects that have a direct bearing on voter choice:

. reinforcement strengthening or support of existing attitudes and opinions

. crystallization sharpening and elaboration of vaguely held attitudes or predispositions

If a person approaches a campaign undecided or neutral, then crystallization is likely to occur. If the person has already made up his or her mind, then reinforcement will probably take place.

A key factor in winning any election is to keep the party faithful loyal (reinforcement) and to persuade enough of the undecided people to vote for your side (crystallization) in order to win.
Thus, even though widespread conversion is not usually seen, the media are still influential. Yet
these effects are generally attributable to national and perhaps even state wide elections; other studies indicate, however, that newspapers may heavily influence the outcome of local elections.

The Debates: Research into the effects of presidential debates suggests that they’ve actually had little effect other than reinforcing previously held opinions on the candidates. That said, debates may affect the choice of previously undecided or neutral voters; though the numbers may be small, it’s worth remembering that the 1960 Kennedy-Nixon election was one by less than 1/10 of one percent of the total vote. The principal effect of presidential debates is to reinforce rather than shift voter attitudes. TV debates crystallize opinion far more often than they convert.

Television and the Political Behavior of Politicians: TV has clearly affected the political behavior of politicians and political campaigns. Look at the changes politicians have adopted since the advent of TV into the political arena:

. nominating conventions are scheduled to suit TV prime time, and thereby hopefully get
viewers and gain favorable public opinion
. television has dramatically increased the cost of campaigning
. television has become the medium around which most campaigns are organized
. campaign staffs now routinely include TV consultants and image makers

Effects of Obscenity and Pornography

This area of media content has had far fewer research studies than that of the media’s effects on children or politics. In the 1960s, a presidential committee suggested:

. most pornography consumers were middle class, middle-age men
. no evidence that viewing pornography was related to antisocial or deviant behavior
. that pornographic material served a positive function in some healthy, sexual relationships
. that all laws against distributing pornography be repealed

In 1970, the Nixon administration repudiated their findings, and now that study has largely since been ignored.

In 1984, a new commission began re-examining the effects pornography might have on the public. Two years later, and surrounded by political considerations, the commission concluded that pornography, particularly violent pornography, was harmful and that its distribution should be curtailed.  More recent studies have found that sexual arousal might be linked to subsequent aggressive behavior if other outlets for release are not available. In addition, other studies found a disturbing link between exposure to pornography and feelings of callousness toward women.


RESEARCH ON THE SOCIAL EFFECTS OF THE INTERNET

Obviously, studies about the effect of the Internet on the public have only recently begun; that said, three major areas of study have already developed:

The impact of Internet use on TV viewing
Early studies suggested that an increased use of the Internet generally comes at the expense of decreased television viewing. What happened instead, however, is that people today (in 2011) watch MORE television than ever before. The Internet didn't lead to a decrease in TV viewing, it led to an increase.

The relationship between Internet use and social involvement
Several early studies have given contradictory results. As such, it’s too early to conclude how, or even if, heavy Internet usage affects one’s involvement with personal or social relationships.

Internet addiction
As above, little definitive research yet exists. However, psychologists have identified three characteristics of any addiction:

1) increased tolerance,
2)loss of control, and
3) withdrawal.

COMMUNICATION IN THE FUTURE: SOCIAL IMPACT

Privacy

While the advent of new communication technology and the explosion of harvesting personal information about us have obviously contributed to our own benefit as well as society’s, there are just as many troubling issues all that information exchange raises. One of the biggest issues is our increasing loss of privacy in the area of e-mails, cell phones, medical records, shopping habits, financial information, and so on. Information is getting to be uncomfortably easy to find and access through centralized computer databases.

Fragmentation and Isolation

Mass media are increasingly serving the needs of more specialized audiences, thus directing individuals toward more selective content exposure. If this trend continues, it could result into smaller and smaller interest groups with little in common with the rest of society. This phenomena has been labeled the cocoon effect by sociologists. This effect suggests that people surround themselves with only the political and social information that they find comforting, appealing, or acceptable. Moreover, as telecommuting becomes more popular, more people will stay at home. Already the computer allows consumers to work, bank, shop, and be entertained without leaving the confines of your family room. What might happen if people begin to overly distance themselves from the reality of the outside world?

Overload in the Information Society

One of the central problems for 21st Century citizens may well be how they manage the vastly increasing flood of news, information, and entertainment available to them. It’s likely that those who succeed in the future will be the ones who can maximize the efficiency of their information-seeking behavior.

Escape

The possibility of people immersing themselves in the world of mass media and tuning out of the real world has always been a concern, but it just didn’t happen that often or with any significant numbers of people. Today, however, with the advent and advances in the areas of HDTV, the Internet, 3D technology, and role playing games, those fears have again resurfaced, and this time perhaps, with considerably more likelihood of becoming realized.