Intro to Media Industries is the course where you learn about how the so-called "biz" works.
If you're in "the business," that means you work in media in some capacity, often in the entertainment industry.
You'll learn about the studio system, the TV systems, the movie industry, video games, media law, the effects of media, Nielsen ratings, the importance of advertising, etc.
Wednesday, September 2, 2015
Information regarding the book
The book for the class is Dynamics of Mass Communication by Joseph Dominick.
The most current edition is the 12th, but it's fine to purchase either the 10th or 11th edition. The cost savings is considerable.
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